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Communication Mix Proposal of BV computers s.r.o.
Večeřa, Ivo ; MBA, Pavel Král, (referee) ; Schüller, David (advisor)
The subject of my bachelor thesis, The Proposal of the communication mix of the company BV computers s.r.o. is elaboration of a suitable communication strategy. The thesis is divided into the three main parts – theoretical, analytical and proposal. The theoretical part deals with knowledge of marketing. The analytical part describes the company and current situation of the marketing communication mix. In the last part, based on analysis, suggests suitable communication strategy, which should increase the client’s interest for the products and services and reach higher company sales.
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Development of Communication Mix of Company
Křivánková, Petra ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This thesis explores the development of the communication mix in the company operating in the B2B market. The theoretical part explains important concepts related to this topic, mainly in the terms of communication mix in the B2B market. The second part of the thesis is dedicated to analysis, where is described information of the researched company, its current state, and individual analyses of each features of the communication mix. Based on the findings, there are proposed changes that lead to improvement of individual features of communication mix and thereby strengthening market position, increasing awareness and gaining more customers for the researched company.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Ryzá, Michaela (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Hádlíková, Zuzana (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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The effect of Ethical and non-ethical bus Transportation Carrier behaviour on the choice of the final Consumer
Jarošová, Petra ; Peš, Martin (referee) ; Černohorská, Lenka (advisor)
This diploma thesis is dedicated to the effect of ethical/unethical behaviour of bus companies on the final consumer's decision. The work is composed of two sections. The theoretical part is dedicated to the basic characteristics of ethics, its segmentation, and historical development. The practical section describes an analysis of the four largest bus companies. According to a realized marketing study, criteria are presented based on which customers select bus transportation services and what their opinion is of ethics in business. Finally, the results of the marketing study are presented and on the basis of these results, suggestions are made on establishing penalties in the case of unethical business management.
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Customer Satisfaction Analysis and Proposals for its Improvement
Endrle, Pavel ; Kostková, Věra (referee) ; Jaroš, Jiří (advisor)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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